1
Their words
We pull the language from your reviews, searches and customer emails, so the page sounds like the people who buy.
We make your Shopify store sell more. To people and to AI.
We find where shoppers drop off and fix it on your live store. We also make your products easy for AI shopping assistants like ChatGPT, Copilot and Gemini to understand.
A free 3 minute video of your store in two working daysFree 3 minute video in two working daysRun by Jarek and Lucia
Illustration. Products from our concept rebuilds.
Rebuilt around the sale.
Concept rebuilds of real UK stores, made to show how we think.
See the six rebuilds
Concept rebuilds, not commissioned by the brands shown.
Traffic is not the problem. The page is.
Most stores pay to bring people in, then lose them on the page. That is the part we fix.
Cart abandonment
70%
of online shopping carts are left before the order is placed.
70.22% average across 50 studies. Source: Baymard Institute.
LeftLeftLeftLeftLeftLeftLeftOrderedOrderedOrdered
Surprise costs at checkout
Delivery and fees that only show up at the very last step.
Forced account creation
A sign up wall standing between them and paying.
Slow or unclear delivery
No delivery date shown, or one that is simply too far away.
Shoppers now ask AI what to buy.
People ask ChatGPT, Copilot and Gemini for product ideas. These assistants can only suggest products they can read and understand. So we make yours easy to read.
Clear product titles
Each title says what the product is and who it is for, in plain words.
Full product details
Size, material, colour, care and price written out for every product, not only shown in a photo.
Product structured data
A small piece of code on each product page that spells out the name, price and stock for search engines and AI.
Delivery and returns in plain text
Delivery times, costs and returns written on the page, not hidden in an image or a pop up.
Answers to real questions
The questions buyers ask, answered on the product page in plain words.
AI crawlers let in
We check your store does not block the tools AI assistants use to read it.
We cannot promise that any AI will recommend you. We make sure it can read and understand what you sell.
Who we work with.
Shopify stores doing six figures a month.
Sound like you?
Your store turns over six figures a month, and you know more of your visitors should buy.
That gap is where we work. You already have the traffic and the product. We make the store do its job, for people and for AI.
Get your free teardown videoA 3 minute video showing three things costing you sales. Within two working days. Free, no call, no obligation.
You have your own team
We find what is costing you sales, then build the fixes with your developers or hand them a clear plan.
You work with an agency
We sit alongside them and focus only on sales and AI readability, so nobody’s work gets thrown away.
It’s just you
We do the lot: find the problems, design and build the fixes, and measure what changed.
AI can write you an audit list. It cannot fix your store.
Anyone can paste a store into ChatGPT and get a list of ideas. A list does not change anything. We do the three things it cannot.
We change the live store
We design and build the fixes in your Shopify theme ourselves, test them and put them live.
We bring design taste
We decide what to cut, what to keep and how each page should feel, so it looks like your brand, not a template.
We own the result
Every month we report revenue, conversion rate and average order value, and say plainly what worked and what did not.
Written for the people who buy.
A page that speaks to everyone persuades no one. We rebuild yours around your real customers: their words, their worries, their proof.
2
Their worries
Delivery, returns, sizing and price, answered right beside the button, where the doubt happens.
3
Their proof
Reviews, press and guarantees at the moment of decision, not three scrolls away.
Three steps. Start free.
Start with the free teardown video. Go further only if it makes sense for your store. You always know the price before we start.
01Start here
Free teardown video
£0no call needed
A 3 minute video showing three things costing you sales.
Within two working days
- Your homepage, a collection and a product page
- Three things costing you sales, shown on screen
- A Loom link by email, yours to keep
02Fix it
Fix sprint
Price on requestset after the teardown
We change your live store and make your catalogue easy for AI to read.
Length agreed after the teardown
- The fixes designed and built in your Shopify theme
- Product titles, details and structured data made clear for AI
- Tested on real phones before anything goes live
- Tracking on every change
03Keep improving
Monthly retainer
Price on requestmonthly
We keep testing and improving, and report on revenue every month.
Every month
- New tests and fixes each month
- A monthly report on revenue, conversion rate and average order value
- What worked, what did not, and what we try next
The teardown is free, with no call and no obligationNothing goes live without your sign offAn honest answer, even when it is no
How it works.
Four steps, and you see the work at every one. Nothing goes live without your sign off.
Every stage, what you get and how long it takes
1
Teardown
FreeWe record a 3 minute video showing three things costing you sales. Free.
2
Plan
Fix sprintWe agree what to fix first, with one clear job for every page.
3
Fix sprint
Fix sprintLucia designs the fixes. Jarek builds them on your live store and makes your products clear for AI.
4
Retainer
Monthly retainerEach month we test, improve and report on revenue.
You work with the two of us.
No account managers and no juniors. The people who find the problems are the people who fix them.
More about us
Co-founder
Jarek Konarski
The build and the numbers
Jarek turns the plan into a fast, properly built fix in your theme, and wires up the tracking so we are never guessing about what worked.
He is the reason nothing ships half finished. After launch he keeps reading the data, so every change is measured, not assumed.
What I own
- The build in your theme
- Speed and quality
- The tracking and the numbers
Ask me about
Co-founder
Lucia Pagano
The plan and the design
Lucia works out where the sale is being lost. Before anything is designed, she walks your funnel the way a new customer would and finds the exact moments people doubt, hesitate or leave.
Then she designs every fix around one clear decision, and can tell you why each part is there. She will happily talk you out of something that looks nice but will not sell.
What I own
- Where the sale is lost
- The design of every fix
- Why each part is there
Ask me about
Straight answers.
Including the ones that probably lose us work.
We look at your homepage, a collection and a product page the way a new customer would. Then we record a 3 minute video showing three things costing you sales, and email you the Loom link within two working days. It is free, with no call and no obligation, and you keep it whether or not we work together.
People now ask AI assistants like ChatGPT, Copilot and Gemini what to buy. These assistants can only suggest products they can read. We make your product titles, details, delivery and returns clear, add product structured data, and check your store does not block AI crawlers. We cannot promise any assistant will recommend you, but we make sure it can understand what you sell.
We plan the fixes, Lucia designs them and Jarek builds them into your Shopify theme. We also make your products easy for AI to read. Everything is tested on real phones, and nothing goes live without your sign off. We agree the length after the teardown.
It is how we report, not how we charge. Every month we show you revenue, conversion rate and average order value, what we changed and what we try next. We do not take a share of your revenue.
The teardown video is free. The fix sprint and the monthly retainer are priced on request, because they depend on what your store needs. You always know the price before we start.
Shopify stores doing six figures a month that already have traffic and feel more of it should be buying. If your store runs on something else, send it over and we will tell you honestly whether we are the right fit.
No, and be careful with anyone who does. We promise a clear diagnosis, fixes built properly on your live store, and tracking on every change, so you can see what actually moved.
For the teardown, only your store address. For a fix sprint, collaborator access to your Shopify theme and read access to your analytics. We never ask for passwords, and access can be removed the day we finish.
The two of us, Jarek and Lucia, from the first message to the monthly report. No account managers and no juniors.
Send us your store. We will show you what is costing you sales.
We record a 3 minute video showing three things costing you sales, and email you the link within two working days. Free, with no call and no obligation.
