Web design, development and conversion

Your traffic is expensive. Your page shouldn't waste it.

I'm Lucia Pagano. I design and build websites from top to bottom, and I fix existing ones that are losing sales: the pages where visitors hesitate, leave, or never get in touch. Either way, more of the traffic you already pay for turns into revenue.

Start a project → See the work

Every visitor who lands, hesitates, and leaves is money you've already spent. That hesitation is the most expensive thing on your website.

I tear down real stores every week on TikTok →
Redesigned on my own initiative
SISTERLYBespoke Carpentry CoWoodchester Cabinet MakersRUCI SISTERLYBespoke Carpentry CoWoodchester Cabinet MakersRUCI
Selected work

Selected work.

Live concept redesigns of real UK brands, built to show how better UX could lift conversion. Hover any card to scroll the full page, click to open the live redesign.

sisterlylab.com
SISTERLY redesign

SISTERLY

01
Women's daily multivitamin

A concept redesign that turns a cluttered subscription offer into one clear, confident path to subscribe, with real social proof at the decision point.

View live →
handmade-furniture.co.uk
The Bespoke Carpentry Co redesign

The Bespoke Carpentry Co

02
Live-edge dining tables

A high-value product page rebuilt around real social proof, clear customisation and a confident path to the basket.

View live →
woodchestercabinetmakers.co.uk
Woodchester Cabinet Makers redesign

Woodchester Cabinet Makers

03
Bespoke kitchens

A high-value kitchen maker, redesigned to turn browsers into booked design consultations.

View live →
ruci — redesign
RUCI redesign

RUCI

04
Subscription & lifestyle

A concept redesign focused on making the brand's story and products convert on the first visit.

View live →
More revenue from the traffic you already have • More revenue from the traffic you already have • More revenue from the traffic you already have • More revenue from the traffic you already have •

What I do.

A tight set of services, all pointed at one thing: turning the visitors you already have into revenue.

01

Conversion audits

A clear teardown of exactly where your page leaks sales, and what to fix first.

Free teardown as entry point 02

Page & funnel redesign

Rebuild the moments where visitors decide and hesitate, around one clear action.

 03

Shopify design & build

Stores that load fast, look considered, and actually sell.

 04

Webflow design & build

Marketing sites that convert, not just impress.

 05

Email & retention (Klaviyo)

Win back the visitors who didn't buy the first time, and turn one order into many.
Who I work best with

Brands that want a website that sells.

  • Selling online and want more from the visitors you get
  • Already spending on traffic (Meta, Google, or both)
  • Building on Shopify or Webflow
  • Ready to fix pages, not just chat about them

If that sounds like you, we'll get on well.

Process

How I work.

01

Find the leak

I audit your live page and the numbers behind it to find where intent is lost: the gap between the traffic you pay for and the action you need.

Outcome: you see exactly where it leaks
02

Redesign the page

I rebuild it in Shopify or Webflow around one clear decision, with the hierarchy, copy and trust cues that decision actually needs.

Outcome: a page built around one decision
03

Make the case

You get a working redesign and a plain-English breakdown of every change and why it should move the number that matters.

Outcome: you know why every change moves the number

Not sure where your page is leaking? I'll show you. Free.

Send me your highest-traffic page and I'll record a short teardown showing exactly where visitors hesitate and what I'd change first. No charge, no obligation. If it's useful, we talk.

Get my free teardown →
FAQ

Straight answers.

These are self-initiated redesigns I built to show how I think and work. Every decision is grounded in real conversion principles. I'd apply the same process to your live page and your data.

It depends on scope. A single landing page is very different from a full funnel. Start with the free teardown. If we move forward, you get a fixed price before any work begins.

Perfect. I can work alongside them. My focus is conversion: what to change and why. They can build it, or I can.

A redesigned page in Shopify or Webflow, plus a plain-English breakdown of every change and the reasoning behind it, so you're never guessing.

No one honest can promise a number. What I promise is a page built on sound conversion principles with a clear rationale for every decision, so you're making informed bets, not guesses.

Contact

Let's turn your traffic into revenue.

Send me the page you're paying to send traffic to, and I'll tell you where I'd start. No pitch, just a straight read.

Start a project →