We check your Shopify store like a
shopper. Then we help you fix what gets in the way.

We're Lucia and Jarek, and we show you everything we find.

WhatsApp us

aurel is a made-up brand we use to show how we check a page.

  1. Five photos and zoom
  2. Price per day
  3. Stock, delivery date and cost
  4. Benefits you can scan
  5. Subscribe shows the saving
  6. What’s inside, up front
  7. Sticky buy bar
Refill pouches are here →aurel

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six questions

Six questions we ask of every store, in this order.

A rough first check, not a verdict.

Change you want to spot

The real number depends on your conversion rate and the size of change you want to spot, so we work it out for your store.

how we can help

Three ways to work with us. Start wherever suits you, and stop whenever it stops being useful.

  1. first look

    £0

    Who it’s for:
    You want a second pair of eyes before you spend anything.
    What you get
    A short video you keep, whether or not we work together.
    details
    What we do
    1. You send us your store link.
    2. We look at your homepage, a collection and a product page the way a new shopper would.
    3. We record a short video showing three things that get in the way.
    What it isn’t
    A full audit. We look at three pages, and we don’t see your numbers.
    How long
    We tell you the day it will arrive when you send your link.

  2. store audit

    £1,450

    Who it’s for:
    Your store gets orders, and you want to know what’s stopping more.
    What you get
    The written audit, a video walkthrough, a call, and a clear order of what to fix first.
    details
    What we do
    1. A call about your store, your customers and what you want to change.
    2. You add us to your store with your own access settings. We never ask for your password.
    3. We go through the buying journey on phone and desktop, page speed, tracking and the data you share.
    4. We write up every finding with screenshots, what we’d change and what to do first.
    What it isn’t
    The fixes themselves, or a promise of more sales. Nobody honest can promise that.
    How long
    We agree the date it’s ready before you pay. Paid 100% before we start.

  3. fixes

    quoted after the audit

    Who it’s for:
    You’ve had the audit and want the changes made.
    What you get
    The fixes live in your store, an undo ready for every change, and before and after numbers.
    details
    What we do
    1. Lucia designs the changes.
    2. Jarek builds them on a copy of your store.
    3. We test them on real phones before they go live.
    4. We check what changed afterwards, against your numbers.
    What it isn’t
    A fixed package. The price depends on your store and how many fixes it needs.
    How long
    We agree the price and the dates with you before any work starts.

What we do

  1. You send us your store link.
  2. We look at your homepage, a collection and a product page the way a new shopper would.
  3. We record a short video showing three things that get in the way.
  1. A call about your store, your customers and what you want to change.
  2. You add us to your store with your own access settings. We never ask for your password.
  3. We go through the buying journey on phone and desktop, page speed, tracking and the data you share.
  4. We write up every finding with screenshots, what we’d change and what to do first.
  1. Lucia designs the changes.
  2. Jarek builds them on a copy of your store.
  3. We test them on real phones before they go live.
  4. We check what changed afterwards, against your numbers.

What it isn’t

A full audit. We look at three pages, and we don’t see your numbers.

The fixes themselves, or a promise of more sales. Nobody honest can promise that.

A fixed package. The price depends on your store and how many fixes it needs.

How long

We tell you the day it will arrive when you send your link.

We agree the date it’s ready before you pay. Paid 100% before we start.

We agree the price and the dates with you before any work starts.

how we work

From your first message to after the fix. The same steps for every store, and you can stop after any of them.

before we start

  1. first messageYou tell us about your store, or just send the link. We read every message ourselves.What we need and what you get
    What we need from you
    Your store link and what’s bothering you, in your own words.
    What you get back
    A reply within minutes, and a plain answer on whether we can help.
  2. a callWe talk about your store, your customers and what you want to change. If an audit isn’t the right step, we say so.What we need and what you get
    What we need from you
    Time to talk, and anything you already know about where people leave.
    What you get back
    A clear next step, and the price and the date agreed before you pay.
  3. accessYou add us to your store with your own access settings. We never ask for your password.What we need and what you get
    What we need from you
    Staff access to Shopify, and read access to your analytics if you use them.
    What you get back
    We tell you exactly what we can see before we start.

the audit

  1. we checkWe go through your store like a shopper, on a phone and a laptop, then check what we saw against your numbers.What we need and what you get
    What we need from you
    Nothing. Carry on as normal.
    What you get back
    Nothing yet. We write it all up in the next step.
  2. walkthroughWe take you through every finding on a video, then on a call, and answer your questions.What we need and what you get
    What we need from you
    Time to watch the video and join the call.
    What you get back
    The written audit, the video and a ranked list of what to fix first.
  3. you decideThe audit is yours either way. You choose what happens next.do it yourselfgive it to your developerask usYouWhat we need and what you get
    What we need from you
    Your decision, in your own time.
    What you get back
    Whatever suits you best.

after

  1. the fixesIf you ask us: Lucia designs the changes, Jarek builds them on a copy of your store, and we test them on real phones before anything goes live.What we need and what you get
    What we need from you
    A yes on each change before it goes live.
    What you get back
    The fixes live in your store, with an undo ready for every change.
  2. after the fixWe compare before and after against your numbers, phone and desktop apart, and tell you what else might have moved them.What we need and what you get
    What we need from you
    Access kept open until the check is done.
    What you get back
    Before and after numbers, good or flat.

how we decide

Four steps, in this order. Pick one to see what it does to the findings.

We use your store on a phone and a laptop, like someone who has never seen it. Every problem we hit gets a screenshot.

Example findings on the made-up aurel page

  • Delivery cost appears only at checkout
  • Add to cart is below the fold on a phone
  • No price per day

Proven by your data needs your store’s numbers, so the made-up aurel page can’t show it.

How sure we are

  • Proven by your dataWe saw it, and your numbers show people leaving there.
  • We saw itWe hit it ourselves while shopping. Screenshot included.
  • Worth testingResearch says it often helps. Not proven on your store yet.

our toolkit

Only the tools we really use, and what we use each one for.

when we design

  • FigmaWhere Lucia designs every change before it is built.
  • HiggsfieldWhere we make images and short motion pieces.

when we build

  • Shopify themes and LiquidWhere we build the fixes, on a copy of your theme first.
  • VS CodeWhere Jarek writes and reviews the code.
  • GitHubWhere every change is saved and checked before it goes live.
  • Next.js on VercelWhat we built this website with.

when we check

  • Google Analytics 4Where we see how people move through your store, and where they leave.
  • Google Search ConsoleHow people find your store in Google, and what stops pages showing up.
  • Microsoft Clarity heatmaps and recordingsTo see where shoppers tap, scroll and get stuck.
  • PageSpeed Insights and LighthouseHow fast your pages load on a phone, and what slows them down.

when we think

  • ClaudeWhere we plan, write and check our work with AI.
  • ChatGPTA second opinion on plans, copy and research.
  • GeminiAnother second opinion when a call is close.
  • Meta MuseAnother model we compare answers and images with.

when we look

designs

We redesigned real store pages for mobile, to show how we think.

  • aureldemoConcept

  • aureldemoConcept

  • aureldemoConcept

  • aureldemoConcept

aurel is a made-up brand we use to show how we check a page.

prices

Start small. We agree the full price before any build work starts.

  1. 01Free to read

    Library

    £0

    Guides on what we check on a store and why.

    read the library

    02Free

    First look

    £0

    A short video on three pages of your store, from a new shopper’s point of view.

    how a first look works

  2. 03100% before we start

    Store Audit

    £1,450

    Your whole buying journey, checked like a shopper and against your numbers. We agree the date it’s ready before you pay.

    how an audit works

  3. 04

    Fixes

    quoted after the audit

    Once we know what your store needs, we give you one price for the work and agree it before anything starts.

    how fixes work

hi

We're Lucia and Jarek. Lucia designs, Jarek builds, and we both check the work.

Lucia Pagano
lucia
Jarek Konarski
jarek
Roles
Lucia, design. Jarek, development.
Jarek
6 years in web: 3 in design, 3 in development
Lucia
4 years as a UI/UX designer
Study
BSc Web Development, SAE Institute London
Replies
Within minutes. We’re always around.
Projects
One project at a time

ask

Ask our AI, send us your store, or message us on WhatsApp. We read every message ourselves.

what happens next

  1. We read it ourselves, Lucia or Jarek.
  2. We usually reply within minutes.
  3. If it fits, we start with a First look. It costs nothing.

Rather talk?

Message us on WhatsApp. Same people, just as quick.

WhatsApp us

Ask our AI · answers from what’s on this site

It can get things wrong. For anything important, WhatsApp us.

Orders a month, roughly

We only use your details to reply to you.

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