01They land.
An ad, a search or an AI assistant brings them to your page, ready to be convinced.
Two person studio · London
We are Jarek and Lucia. We make Shopify stores sell more, to people and to AI shopping assistants. We find where shoppers drop off, then design, build and measure the fix on your live store.
How a sale leaks away, one moment at a time, and where we step in.
An ad, a search or an AI assistant brings them to your page, ready to be convinced.
If it is not on the first screen, they start hunting for it.
A vague button makes them wonder what happens if they click.
The reviews are three scrolls away from the decision.
Back to the search results, and into a competitor’s checkout.
One clear decision per page, with everything it needs right beside it.
We split the work evenly and you talk to both of us directly. One designs the fix, the other builds it and measures it.

Co-founder
The build and the numbers
Jarek turns the plan into a fast, properly built fix in your theme, and wires up the tracking so we are never guessing about what worked.
He is the reason nothing ships half finished. After launch he keeps reading the data, so every change is measured, not assumed.
What I own
Ask me about

Co-founder
The plan and the design
Lucia works out where the sale is being lost. Before anything is designed, she walks your funnel the way a new customer would and finds the exact moments people doubt, hesitate or leave.
Then she designs every fix around one clear decision, and can tell you why each part is there. She will happily talk you out of something that looks nice but will not sell.
What I own
Ask me about
The skills behind this site and our six rebuilds. We designed and built all of it ourselves, so you can check every item on this list.
See the six rebuildsFour rules we do not break, on any store.
Every problem we find comes with evidence, and every fix gets measured. If we cannot show why, we do not change it.
Each page gets one job and one clear next step. Everything else earns its place or goes.
The person designing the fix works next to the person building it, so nothing gets lost along the way.
We never promise a number we cannot control, or that an AI will recommend you. Our concept work is always labelled as concept work.
We record a 3 minute video showing three things costing you sales, and email you the link within two working days. Free, with no call and no obligation.