Every page here was rebuilt around the sale.

Why this fix

A shopper on a product page needs three things before anything else: what it is, what it costs and how to buy it. The original page led with a lifestyle photo and a button that did not say what happens next. Putting the product, the price and the plan choice in one view makes the first screen the decision, and showing the gifts and the saving where the plan is picked puts the offer at the moment it matters.

How we would measure it

Metric

Add to basket rate: the share of product page visits that add to basket. We would also watch how many people choose the subscription.

Test

An A/B test on the same traffic: half of visitors see the original page, half see the rebuild. We would run it for at least two full weeks, so weekdays and weekends both count, and until the difference is clear rather than noise.

Why this fix

Anyone who lands on this page has to scroll before they find the price or a button. Bringing the product, the price and Add to basket onto the first screen removes that hunt, and putting the strainer and Starter Set side by side turns a hidden choice into an easy one.

How we would measure it

Metric

Add to basket rate on the product page, and how often the Starter Set is chosen.

Test

An A/B test on the same traffic: half of visitors see the original page, half see the rebuild. We would run it for at least two full weeks, so weekdays and weekends both count, and until the difference is clear rather than noise.

Why this fix

A live edge table is a big, considered purchase. People want to know what their exact table will cost and how long it takes to make, without leaving the page. Choosing timber, size and legs in one place with the price updating, and the make time by the button, answers both where the decision happens. The full menu and the phone number help people who want to ask first.

How we would measure it

Metric

Add to basket rate, plus calls and contact form messages from the product page, because big purchases often start with a question.

Test

An A/B test on the same traffic: half of visitors see the original page, half see the rebuild. We would run it for at least two full weeks, so weekdays and weekends both count, and until the difference is clear rather than noise.

Why this fix

When three offers compete at once, none of them feels believable, and a quiet Add to Cart button under a louder Buy with Shop button sends people the wrong way. One clear price, one main button and size cards that say which breeds fit remove the guesswork that stops people buying a car seat for their dog.

How we would measure it

Metric

Add to basket rate, and, once orders come in, how many returns are for the wrong size.

Test

An A/B test on the same traffic: half of visitors see the original page, half see the rebuild. We would run it for at least two full weeks, so weekdays and weekends both count, and until the difference is clear rather than noise.

Why this fix

A subscription asks for a longer commitment, so people want the price, what they get and how cancelling works before they sign up. The original page hid the price and the 3 month minimum. Showing the monthly price, what is in every box and a simple billing timeline up front means nobody is caught out later.

How we would measure it

Metric

Subscription start rate: the share of product page visits that start a subscription. We would also watch early cancellations.

Test

An A/B test on the same traffic: half of visitors see the original page, half see the rebuild. We would run it for at least two full weeks, so weekdays and weekends both count, and until the difference is clear rather than noise.

Why this fix

A bed is chosen on how it looks and what it costs in your size and timber. The original first photo showed a wall, and the real price only appeared after two dropdowns. Showing the whole bed, every price up front and one tap choices makes it easy to compare, and the make time and free delivery by the button answer the next question.

How we would measure it

Metric

Add to basket rate on the product page, and how many people change the size or timber before they add.

Test

An A/B test on the same traffic: half of visitors see the original page, half see the rebuild. We would run it for at least two full weeks, so weekdays and weekends both count, and until the difference is clear rather than noise.