Free teardown · fix sprint · retainer

Find what costs you sales. Fix it. Keep improving.

Three steps, all aimed at one thing: more of your visitors buying, and AI assistants understanding what you sell.

01Start here

Free teardown video

£0no call needed

We look at your store the way a new customer would, then record a 3 minute video showing three things costing you sales. You get the Loom link by email.

Within two working days

  • Your homepage, a collection and a product page
  • Three things costing you sales, shown on your own pages
  • Free, with no call and no obligation
Get your free teardown video

02Fix it

Fix sprint

Price on requestset after the teardown

We fix what is costing you sales on your live store, and make your products easy for AI shopping assistants to read and understand.

Length agreed after the teardown

  • The fixes designed and built in your Shopify theme
  • Product titles, details and structured data made clear for AI
  • Tested on real phones, live only with your sign off
  • Tracking on every change
Talk to us about a sprint

03Keep improving

Monthly retainer

Price on requestmonthly

We keep testing and improving your store. Each month we report revenue, conversion rate and average order value, so you can judge us on revenue.

Every month

  • New tests and fixes each month
  • A monthly report in plain English
  • What worked, what did not, and what we try next
  • Your catalogue kept clear for AI as it grows
Talk to us about a retainer

The teardown is free, with no call and no obligationNothing goes live without your sign offAn honest answer, even when it is no

What a fix sprint changes.

Two kinds of change, both made on your live store.

On your store

  • A clear promise and the price on the first screen
  • One obvious next step on every page
  • Delivery, returns and proof beside the button
  • Faster pages on real phones
  • Fewer surprises in the cart
  • Tracking on every change

For AI shopping assistants

  • Product titles that say what the product is
  • Full product details: size, material, colour and care
  • Product structured data on every product page
  • Delivery and returns written in plain text
  • Answers to real buyer questions on the page
  • AI crawlers allowed to read your store

Compare the three.

Everything each step includes, side by side.

Compare the three: what each plan includes
Compare the threeThe teardown is free. The fix sprint and the retainer are priced on request.
Free teardown videoTeardown£0no call neededBest for: seeing what costs you sales
Fix sprintSprintPrice on requestset after the teardownBest for: getting the store fixed
Monthly retainerRetainerPrice on requestmonthlyBest for: improving month after month
What we look at
PagesWhere we lookHomepage, a collection and a product page3 pagesEvery page from landing to checkoutAllEvery page, every monthAll
ChecksAcross six parts of the funnelA look from the outsideQuickAll 34 checks34OngoingOngoing
Your analyticsWhere people actually drop off
Mobile and speed on real phonesNot just a fast laptop
Your product dataWhat AI assistants can read
What you get
How it reaches youWhat lands in your inbox or storeA 3 minute videoVideoFixes live on your storeLive fixesA monthly reportReport
Evidence for every problemShown on your own pages
Fixes built in your themeClean code, no extra apps
Products made clear for AITitles, details and structured data
Tested before launchOn phones and desktop
Nothing live without your sign offYou approve every change
Measuring it
Tracking on every changeChecked before and after
Monthly revenue reportRevenue, conversion rate and average order value
New tests each monthWhat we try next, and why
The practical bits
Access we needNothing more than the job needsYour store addressURLTheme collaborator access and read access to analyticsThemeThe same as the sprintSame
How longFrom yes to deliveredWithin two working days2 daysAgreed after the teardownAgreedEvery monthMonthly
PriceAlways agreed before we startFreeFreePrice on requestOn requestPrice on requestOn request
The teardown is free. You always know the price before we start.Get your free teardown videoTalk to usTalk to us

What we check in a fix sprint.

34 checks across six parts of the funnel. Every problem comes with evidence and how hard it is to fix.

01 / 066 checks

Landing pages

Where the first impression is won or lost.

01Clear promise on the first screenVisitors know what you sell in five seconds.
02One obvious next stepOne main button, not four competing ones.
03Message matches the ad or emailThe page continues the promise that got the click.
04Proof above the foldReviews or press where the first decision happens.
05Navigation that does not distractThe menu helps people shop, not wander.
06Load time of the heroThe first screen appears before patience runs out.
02 / 065 checks

Collections and search

How people find the right product.

07Filters and sorting that helpFilters match how your customers actually choose.
08Price, reviews and stock on the gridThe key facts show before anyone clicks.
09Product cards that help people choosePhotos and labels that make comparing easy.
10Search that finds real queriesTypos and synonyms still find the product.
11Empty and no result statesA dead end always offers a way forward.
03 / 067 checks

Product pages

Where the decision is made.

12Price, delivery and returns near the buttonEverything needed to decide sits beside Add to cart.
13Reviews at the moment of decisionProof appears exactly where the doubt does.
14Variant and size clarityNo guessing which size or colour to pick.
15Photos that answer questionsScale, texture and detail shown, not described.
16Sticky add to cart on mobileThe button follows the thumb as people scroll.
17Cross sells that do not distractAdd-ons that help the order, not derail it.
18Copy that handles objectionsThe top worries answered before they are asked.
04 / 066 checks

Cart and checkout

Where the sale is closed, or lost.

19No surprise costsThe total at checkout matches what they expected.
20Delivery dates before paymentPeople see when it arrives before they pay.
21Guest checkout and express payNo forced account, one tap payment options.
22Trust at card entryReassurance right where card details go in.
23Free delivery threshold nudgesA clear nudge towards free delivery.
24Cart drawer frictionThe cart helps people pay, not second guess.
05 / 065 checks

Speed and mobile

What people feel before they read anything.

25Real device load timesTested on real phones, not just a fast laptop.
26Core Web VitalsLCP, INP and CLS measured and fixed.
27App and script bloatEvery app and script earns its load time.
28Image weight and formatsImages sized and compressed for each screen.
29Tap targets and thumb reachButtons big enough and where thumbs reach.
06 / 065 checks

Tracking and data

How we know what actually worked.

30Add to cart and purchase eventsEvery add to cart and order recorded correctly.
31Funnel drop off by step and deviceExactly where people drop, on which device.
32Traffic source qualityWhich channels bring buyers, not just visitors.
33Checkout completion rateHow many who start checkout actually finish.
34A baseline for every fixA before number, so every change can be proven.

Checkout alone is worth fixing: the average large ecommerce site can gain a 35.26% increase in conversion rate through better checkout design. Source: Baymard Institute

How it works.

Four steps, and you see the work at every one. Nothing goes live without your sign off.

1

Teardown

Free

We record a 3 minute video showing three things costing you sales. Free.

2

Plan

Fix sprint

We agree what to fix first, with one clear job for every page.

3

Fix sprint

Fix sprint

Lucia designs the fixes. Jarek builds them on your live store and makes your products clear for AI.

4

Retainer

Monthly retainer

Each month we test, improve and report on revenue.

What happens after you get in touch.

Every stage in order, what you get at each one and how long it takes. It starts with the free teardown video, and you decide after each stage whether to go on.

  1. Free teardown video

    We look at your homepage, a collection and a product page the way a new customer would, and record what we see.

    You get
    A 3 minute video showing three things costing you sales, as a Loom link by email.
    How long
    Within two working days
    Part of
    Free, no call, no obligation
  2. Plan and access

    You give us collaborator access to your Shopify theme and read access to your analytics. We never ask for passwords.

    You get
    A clear plan of what we fix first, and why.
    How long
    Length agreed after the teardown
    Part of
    Fix sprint, price on request
  3. Design

    Lucia designs the fixes. Every change is mocked up first.

    You get
    A design of every fix, for you to approve.
    How long
    Length agreed after the teardown
    Part of
    Fix sprint, price on request
  4. Build

    Jarek builds the approved fixes into your theme. Clean code, no extra apps.

    You get
    The fixes built in your Shopify theme, yours to keep editing.
    How long
    Length agreed after the teardown
    Part of
    Fix sprint, price on request
  5. Clear for AI

    We make product titles, details, delivery and returns clear, add product structured data, and check AI crawlers are not blocked.

    You get
    Products that AI shopping assistants can read and understand.
    How long
    Length agreed after the teardown
    Part of
    Fix sprint, price on request
  6. Test and launch

    We test every change on phones and desktop and check the tracking. Nothing goes live without your sign off.

    You get
    Tested fixes, live on your store, with tracking on every change.
    How long
    Length agreed after the teardown
    Part of
    Fix sprint, price on request
  7. Keep improving

    Each month we test new ideas on your store and keep what works.

    You get
    A monthly report on revenue, conversion rate and average order value, and what we try next.
    How long
    Every month
    Part of
    Monthly retainer, price on request

What you walk away with.

The work ends in things you can use, keep and check.

A clear list of what to fix first

Every problem we find, the evidence for it, and the order we fix it in.

Fix sprint

A plan anyone can follow

Written in plain English, with screenshots, so you and your team can see every change we make.

Fix sprint

A walkthrough call

We go through the plan with you before we build, so nothing is left unclear.

Fix sprint

Fixes that are live

The fixes designed and built in your theme, tested on real phones and yours to keep editing.

Fix sprintMonthly retainer

Tracking on every change

Every change goes live with tracking, so we can see exactly what it did.

Fix sprintMonthly retainer

A monthly report

Revenue, conversion rate and average order value each month, in plain English, with what we try next.

Monthly retainer

Not sure where to start? Start with the free video.

A 3 minute video showing three things costing you sales, within two working days. Free, with no call and no obligation. If we do not think we can help, we will say so.